I was shocked. How were any of these things they showed people doing "for men?" I wrote their name down (in an angry tweet) and then decided, today, to follow up with a letter to them. I'd like to encourage others of you, that may be interested, in introducing Schaffhausen to the concept of the 21st century. Seriously, women are not just here to wear bikinis and mix martinis anymore than we were 5 years ago much less 50. Here's my letter.
"I am quite offended by your advertising campaign before the movie Skyfall here in the UK. You showed a variety of activities I have participated in with great success and yet ended by saying your watches were "made for men." I found this quite insulting especially given that on a recent kayaking expedition I outperformed the rest of the men I was kayaking with, both in terms of endurance and in terms of ability to plan on the water. I suggest you come up with a better tag line for you product, one that suggests you are no longer living in the 20th, or perhaps the 19th, century. How about "Schaffhausen: made for adventure?" It's much less sexist. Otherwise, as far as I'm concerned, your brand is "Schaffhausen: made for cave men."