At any rate, Joel Spolsky, one of the few geek type writers who's stuff I really like to read (blame his "Why must you hire testers?" article of some years back, hero making writing in my opinion), now has an article with the teaser, "When you're writing software that mediates between people, after you get the usability right,
you have to get the social interface right." I think this might very much add to my thoughts on the subject and intend to read it just as soon as I find a few more bugs. And get a bag of potato chips. Mmmm. Chips.